By: Taylor Johannigman
Storytelling is an important part of our society. It holds a lot of power and for countless reasons. One of the most important is allowing people to connect with one another. It is part of our human needs to have a desire for connection with other humans. Storytelling creates a personal connection as one shares more about who they are with another—this can help be the foundation to build relationships. The power of storytelling can also result from its ability to persuade one’s emotions. Based off of word choice, sentence structure, and tone of voice, stories can influence the perception of how a story is interpreted. This applies directly to cultural and heritage tourism because it helps to break down the divide between travelers and locals in an area.